This commercial is part of American Expresses My life. My card campaign that includes actors such as jason schwartzman and director Wes Anderson. The commercial features the production of the making of a movie and the movie shown to "cut" that then features Wes Anderson in his daily lifestyle as a director making decisions, spending money, directing ect. that shows how he spends his days on set, what it takes and what they consist of. In order to create this lifestyle of being a director in a fast pace and highly driven atmosphere he shows the need for a card that can offer him the security of being able to purchase these costly products to make his expensive productions. A card he can trust and count on. His card. The commercial has a sense of humor to it as do all of Wes Andersons films showing the personalization of his character as a businessmen, director, and person overall. American Express always use celebrity spokesmen for their advertising to show their high status, fast pace lifestyle and value of being part of the elite members of Amex.
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